Our logo symbolizes a crab’s claw.
Among Chuang-tzu’s many skills, he was an expert draftsman. The king asked him to draw a crab. Chuang-tzu replied that he needed five years, a country house, and twelve servants. Five years later the drawing was still not begun. “I need another five years,” said Chuang-tzu. The king granted them. At the end of these ten years, Chuang-tzu took up his brush and, in an instant, with a single stroke, he drew a crab, the most perfect crab ever seen.
Italo Calvino, On Quickness, Six Memos for the Next Millennium
Calvino’s Six Memos for the Next Millennium is a constant source of inspiration. To us the crab’s claw is a visual reminder to be patient and thoughtful in the conception, authoritative and decisive in the execution. We aspire to imbue our design with these values.
Miduny stands for Milano-Dubai-NewYork, i.e. where members of the founder’s family live. It also stands for global collaboration. While Miduny designs and fully prototypes furniture and objects in-house in Brooklyn, the production of finished goods involves the collaboration of raw material producers and manufacturers from different countries.